Welcome to the Secret Beauty Store Ltd, the online beauty retailer that is dedicated to providing you with the best beauty products at affordable prices. Our mission is to offer high-quality products at discounted rates, so that everyone, from beauty professionals to students, can have access to the best in the industry.

Our warehouse is located in the city centre of Sheffield, where we stock an extensive range of beauty products, including official distributors of Starpil, Mrs Highbrow, Dyotics, Nikk Mole, Zola, Unigloves, Clinell, Refectocil and Salon Systems, to name just a few. In addition, we also provide essential PPE, disposables and accessories.

At the Secret Beauty Store, we take great pride in our team and the family-like environment we have created. Since our establishment in 2014, we have grown from a small business to a thriving company, with a family of 15 working alongside each other at the SBS group.

We believe that our success is due in large part to our dedicated and knowledgeable team, who share our passion for beauty and commitment to providing excellent customer service. From our warehouse staff to our customer service representatives, each member of our team plays an integral role in ensuring that our customers receive the best possible experience.

Our team members are not only passionate about beauty, but they are also committed to staying up-to-date with the latest industry trends and innovations. We believe that this dedication to learning and growth is what sets us apart from other beauty retailers and enables us to provide our customers with the best products and advice.

Our commitment to providing excellent customer service is evident in our affordable shipment options and our partnership with DPD to offer our customers the most speedy and efficient deliveries. We also offer affordable Royal Mail Tracked 24 and Tracked 48 for smaller parcels. You can rest assured that your order will arrive in a timely and secure manner.

Our passion for beauty extends beyond retail. We also have a sister company called The Secret Brow Society, which is located in the Kelham Island area of Sheffield. Here, we work our magic on clients every day, perfecting their brows to their desired look. The Secret Brow Society has won many awards, including Best Beauty Salon in Yorkshire at the National Hair & Beauty Awards in 2018 and locally the Exposed awards where we won the Best Sheffield Beauty Salon in 2019.

Another passion of ours is teaching. Our academy is also located in the Kelham Island area of Sheffield and we offer a range of fully accredited courses that cover different aspects of beauty, including skin, semi-permanent makeup and brows.

We offer a variety of classes, including classroom-based, online, and Zoom classes. Our full-time educators are highly trained and have a vast knowledge in beauty, ensuring that our students receive the best education possible. Our goal is to provide our students with the skills and knowledge they need to succeed in the beauty industry. We believe that by sharing our passion for beauty and teaching, we can help others achieve their dreams and create successful careers.

At the Secret Beauty Store, we understand the importance of perfect brows, and collectively, we have over 25 years of experience in the industry. This wealth of knowledge ensures that we only stock products that we know work and that we would be happy to use ourselves.

Thank you for choosing the Secret Beauty Store, and we look forward to being your go-to destination for all your beauty needs.